Competitive Landscape Overview
| App Name | Publisher | Downloads | Est. MRR | Model |
|---|---|---|---|---|
| InPulse – Heart Rate Monitor | AIBY Inc. | 15 million+ (2-3M last year) | ~$1.0M–1.3M/mo | Subscription (free trial → weekly/annual) |
| Heartify: Heart Health Monitor | Heartify Health, Inc. | Several million (0.8-2.4M last year) | ~$500–600k/mo | Subscription (free trial → weekly/monthly/annual) |
| Cardi Mate: Heart Rate Monitor | Gismart Ltd. | 1M+ (0.6M last year) | ~$450k/mo | Subscription (free trial → weekly ~$7.99) |
| Welltory: Heart Health Tracker | Welltory Inc. | 6.5 million+ (1M last year) | ~$400–500k/mo | Subscription (freemium; premium insights) |
| SmartBP – Smart Blood Pressure | Evolve Med. Systems | 5 million+ (1.2M Android last yr) | N/A (one-time IAP) | Freemium (one-time Pro upgrade) |
| Instant Heart Rate: HR Monitor | Azumio / Bodymatter | 60 million+ (0.8-1M last year) | ~$150k/mo | Hybrid (ads + subscription) |
| Heart Rate Monitor – Pulse App | QR Code Scanner | 10 million+ (Google Play) | N/A (ad-driven) | Ads-Supported Freemium |
| Cardiogram: Heart & BP Logger | Cardiogram, Inc. | 10 million+ users | ~$90k/mo | Subscription (premium insights) |
Paywall Strategy Examples
Cardi Mate - Onboarding
Many onboarding screens collecting user data before presenting the paywall
InPulse - Premium Paywall
Social proof with testimonials, feature highlights, and trial opt-in toggle
Cardi Mate - Social Proof
Strong social proof with "215,348 subscribers" and 3-day free trial
iPulse - Pricing Strategy
Lifetime option as anchor with "Most purchased" badge and weekly alternative
Paywall & Onboarding Flow Analysis
InPulse
~10 screens (detailed onboarding) before soft paywall
Weekly ~$6.99; Annual $39.99–69.99
Conversion focus: 'Enable Free Trial' CTA; annual plan framed in small weekly cost. Builds trust with science info and gradual ask after personalization.
Heartify
~10 screens then paywall prompt (after calibration & first report)
Weekly ~$6.99; Monthly $9.99–19.99; Annual ~$59–79.99
Social proof & challenge: Highlights 'millions of users' and invites to start a free plan. Uses health-risk scores and challenges to hook users.
Cardi Mate
9-step onboarding, then paywall appears early (right after profile)
Weekly ~$7.99 (after trial)
Early upsell & social proof: Shows large subscriber count (215,346 subscribers). Bold CTA 'Start Free Trial 🚀' and 'cancel anytime'.
Welltory
No hard paywall on first-run – soft paywalls after initial use
Annual ~$80; Monthly ~$12.99
Value-first approach: Users experience core features free before paywall. Uses authority (TechCrunch, research citations) and large user base.
SmartBP
No forced paywall. App fully usable free; upgrade option in menu
One-time purchase (~$4–6)
Utility & trust: Relies on user satisfaction to drive upgrades. No aggressive paywall = no early friction.