Question 2 – Split-Test Analysis

Raw Test Data

GroupDayActive UsersResult ViewsNative AdsBanner AdsInterstitial AdsPaying UsersIAP Revenue
002,94614,17056,68042,510044$681.56
019725,77323,09217,319014$216.86
026733,50314,01210,509010$154.90
034892,1658,6606,49503$46.47
044031,6296,5164,88701$15.49
053451,5116,0444,53305$77.45
062981,0804,3193,24003$46.47
072799513,8042,85301$15.49
103,07412,26940,48828,21912,26953$820.97
118895,16617,04811,8825,16617$263.33
125942,9089,5976,6892,9088$123.92
133391,9726,5084,5361,9727$108.43
142991,0383,4262,3881,0381$15.49
152708992,9682,0698996$92.94
165155035159$139.41
172627922,6151,8237922$30.98
202,92712,64044,24035,3924,21349$759.01
219085,33618,67614,9411,77815$232.35
226273,28511,4989,1981,09511$170.39
234412,1397,4875,9907134$61.96
243611,7055,9684,7745681$15.49
252651,4054,9183,9344686$92.94
262461,1474,0153,2123822$30.98
272131,0693,7422,9943562$30.98

Note: Showing all rows of data. Complete dataset includes 24 data points across 3 test groups over 8 days.

Data Quality: Interstitial impressions column absent—derived per experiment rules. Paying users exceed active users on group 1 day 6.